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Garcia, Francisco: Banos Gonzalez, Miguel: Fernandez, Paloma:
Estructuras y contenidos arquetipicos en la comunicacion publicitaria.
[2011]
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Banos Gonzalez, Miguel (1)
Fernandez, Paloma (1)
Garcia, Francisco (1)
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advertising functions
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archetype
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commercial
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content analysis
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culture studies
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gender difference
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hero
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television advertising
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television character
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periodical article
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2011
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english
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Comunicar
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